Designing a predictive roof score for the insurance industry.

I’ve been iterating on the design around the roof score for the past two years. The design evolved based on customer feedback, as well as enhancements in the underlying technology (from MSFT AI to proprietary computer vision). I’ll explain how I got to the current version of the score and product: a visual translation of computer vision to human vision.

Context

At the core of Betterview is the aerial imagery that’s analyzed and the resulting predictive roof score. Insurance companies leverage the score we generate, and associated insights, to make faster and more accurate underwriting decisions. Over the past 2 years this core piece of the product has undergone many iterations. My goal is to demonstrate:

The feature evolution I pushed for to better meet the needs of the customer.
How I’ve designed for the CV enhancements that solidified our product as an industry leader.

Project Goal

How might we explain the 0-100 roof score to make it (A) easy to understand and (B) actionable?

My role

Lead research, UX, UI, feedback, and project management

Measures of Success

Faster decisions
Boost usage

Process

Worked in a cross-functional team over the course of 2 years that included leadership, design, data science, engineering, customer success, and sales. Employed a user-centric, iterative approach to design, develop, and iterate on the core piece of the product, the predictive roof score.

Results

Faster decisions
- Saves users 10 min. per policy gathering information (V1-V3).
  - Past behavior required 4-5 different resources to piece together a visual story of the roof. Time-consuming process that lacked scalability and consistent results.
  - Replaced with a 1-2 minute workflow on Betterview platform to search, order, and view results.
- Reduced the time required to come to a conclusion by 3 minutes per profile (V4).
- Leverage custom score thresholds to determine which policies require analysis.
Boost usage (post V4 release)
- Daily usage of the platform is up 15%
- Solidified the close of 3 new significant contracts
2 patents